Abstract
Design thinking is the buzz in the management community these days. Managers are encouraged to get out of the box, apply user-oriented research and think more systemically and less analytically, the way designers are trained to do. Previous research on business education best-sellers in France and Brazil shows evidence that design is not considered or is restricted to a very limited content, pointing out that managers are not prepared to understand design. That reality is also perceived on the day by day relationships of both designers and managers and brings forth the issue of double education. Is it the solution? Does teaching design to managers bring value to the relationship? This paper proposes a discussion on double education as a way to bridge this gap. For that, researchers in Brazil and France conducted an exploratory study that investigated how design and management could be developed as double education to better develop design management.
Keywords
Design Management, Double Education, Cross-Country research
DOI
https://doi.org/10.21606/learnxdesign.2013.161
Citation
Wolff, F., Borja de Mozota, B., Capra, A., Szabluk, D.,and Nascimento, J.S.(2013) Design and business double education: cross-country comparison, in Reitan, J.B., Lloyd, P., Bohemia, E., Nielsen, L.M., Digranes, I., & Lutnæs, E. (eds.), DRS // Cumulus: Design Learning for Tomorrow, 14-17 May, Oslo, Norway. https://doi.org/10.21606/learnxdesign.2013.161
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Included in
Design and business double education: cross-country comparison
Design thinking is the buzz in the management community these days. Managers are encouraged to get out of the box, apply user-oriented research and think more systemically and less analytically, the way designers are trained to do. Previous research on business education best-sellers in France and Brazil shows evidence that design is not considered or is restricted to a very limited content, pointing out that managers are not prepared to understand design. That reality is also perceived on the day by day relationships of both designers and managers and brings forth the issue of double education. Is it the solution? Does teaching design to managers bring value to the relationship? This paper proposes a discussion on double education as a way to bridge this gap. For that, researchers in Brazil and France conducted an exploratory study that investigated how design and management could be developed as double education to better develop design management.