Abstract

The purpose of the Essential Medications project was to design the packaging and branding for CLEAN Meds (Carefully Selected and Easily Accessible at No Charge Medicines), together with a team of doctors, pharmacists, and patients. To design for free essential medications we used a public health design lens, a combination of evidence-based research and lived-experience. The project was realized as a co-created experiential learning opportunity through an undergraduate advertising and packaging studio class, and project based learning opportunity. The Essential Medication project is a collaboration between the Community Guidance Panel of the CLEAN Meds project and team, at MAP Centre for Urban Solutions, at Unity Health and the Health Design Studio at OCAD University with undergraduate programs in graphic design and advertising. Students worked closely with all stakeholders to design a look and tone for the project together with a packaging design, that appealed aesthetically, and also paid close attention to issues of implementation, accessibility, stigma, and trust. This case study discusses the structuring of the project and the insights gained from structuring and supporting this co-created learning opportunity as well as insights on adjustments for COVID 19.

Keywords

co-creation, health design, packaging, advertising, co-design, medications

Creative Commons License

Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

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Case Study

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Sep 24th, 9:00 AM

Essential medications: A co-created learning and design opportunity

The purpose of the Essential Medications project was to design the packaging and branding for CLEAN Meds (Carefully Selected and Easily Accessible at No Charge Medicines), together with a team of doctors, pharmacists, and patients. To design for free essential medications we used a public health design lens, a combination of evidence-based research and lived-experience. The project was realized as a co-created experiential learning opportunity through an undergraduate advertising and packaging studio class, and project based learning opportunity. The Essential Medication project is a collaboration between the Community Guidance Panel of the CLEAN Meds project and team, at MAP Centre for Urban Solutions, at Unity Health and the Health Design Studio at OCAD University with undergraduate programs in graphic design and advertising. Students worked closely with all stakeholders to design a look and tone for the project together with a packaging design, that appealed aesthetically, and also paid close attention to issues of implementation, accessibility, stigma, and trust. This case study discusses the structuring of the project and the insights gained from structuring and supporting this co-created learning opportunity as well as insights on adjustments for COVID 19.

 

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