Abstract

Industrial design education often prompts students to focus on creativity and user needs, and lacks knowledge and concepts in marketing and sales. Thus, this study proposed the “Innovative Enterprise Product Design Model” and planned a teaching course to teach the theoretical knowledge and application methods of this design model. Solving the problem where students’ designs are often out of touch with the industry. This study is divided into three stages. The first stage invites industrial design students to carry out product design using this design model. The second stage invites experts to evaluate the students’ design results. For the third stage, students are invited to fill in the feedback questionnaire. According to the study results, the students believed that they performed well and improved their innovation ability, product strategy formulation, and design maturity. They were also able to master the operation of the design model. The experts also believed that the design achievements were excellent in all aspects. And the results also proved the feasibility of this design model.

Keywords

development strategy, design education, design model

Creative Commons License

Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Conference Track

Research Paper

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Sep 24th, 9:00 AM

Study on the implementation of the innovative enterprise product design model for industrial design students

Industrial design education often prompts students to focus on creativity and user needs, and lacks knowledge and concepts in marketing and sales. Thus, this study proposed the “Innovative Enterprise Product Design Model” and planned a teaching course to teach the theoretical knowledge and application methods of this design model. Solving the problem where students’ designs are often out of touch with the industry. This study is divided into three stages. The first stage invites industrial design students to carry out product design using this design model. The second stage invites experts to evaluate the students’ design results. For the third stage, students are invited to fill in the feedback questionnaire. According to the study results, the students believed that they performed well and improved their innovation ability, product strategy formulation, and design maturity. They were also able to master the operation of the design model. The experts also believed that the design achievements were excellent in all aspects. And the results also proved the feasibility of this design model.

 

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