Abstract
Visionpool is a new innovation tool based on pictures. It has a large target group within design, human resources and communication and it can be used for developing ideas, for aligning expectations and imaginations, and for benchmarking ongoing processes. Visionpool uses image fragments with special potential to develop associations, to support structured conversation and processes of developing ideas. The connection between the verbal formulation of the premise of a case, and a relevant conceptual visual expression is established from the very beginning. Typical fields of use are idea developing in television productions, concept developing and clarifying customers’ needs in a broader sense within design, clarifying interests and expectation within advertising business, and as a tool for a number of different innovation processes within human resource. Visionpool brings classical methods of design into business processes outside traditional fields of design, and makes a qualified two ways visual communication available to non-professionals. Visionpool is developed by Visual Intelligence and has its origination in developing of television concepts.
DOI
https://doi.org/10.21606/nordes.2005.077
Citation
Keiding, V.(2005) Visionpool: A Visual Tool for Innovation, in Binder, T., Redström, J. (eds.), Nordes 2005: In the making, 29-31 May, Royal Danish Academy of Fine Arts, Copenhagen, Denmark. https://doi.org/10.21606/nordes.2005.077
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Visionpool: A Visual Tool for Innovation
Visionpool is a new innovation tool based on pictures. It has a large target group within design, human resources and communication and it can be used for developing ideas, for aligning expectations and imaginations, and for benchmarking ongoing processes. Visionpool uses image fragments with special potential to develop associations, to support structured conversation and processes of developing ideas. The connection between the verbal formulation of the premise of a case, and a relevant conceptual visual expression is established from the very beginning. Typical fields of use are idea developing in television productions, concept developing and clarifying customers’ needs in a broader sense within design, clarifying interests and expectation within advertising business, and as a tool for a number of different innovation processes within human resource. Visionpool brings classical methods of design into business processes outside traditional fields of design, and makes a qualified two ways visual communication available to non-professionals. Visionpool is developed by Visual Intelligence and has its origination in developing of television concepts.