Research Papers

Designing Retail Development Spaces – The Case of the Future Retail Store

Maximilian Perez Mengual, Günther Rid Stiftung für den bayerischen Einzelhandel
Frank Danzinger, Technical University of Applied Sciences Augsburg

9:00 AM - 5:00 PM

Drivers and Obstacles to Collaborative Fashion Consumption (CFC): A Literature Review

Gabriela Fabro Cardoso, Politecnico di Milano

9:00 AM - 5:00 PM

Fashion brand extension processes in hospitality: The Bulgari Hotels and Resorts case study and the sustainable design strategies for future development

Elena Elgani, Politecnico di Milano
Francesco Scullica, Politecnico di Milano

9:00 AM - 5:00 PM

How Digital Transformation Drives Sustainability in Fashion Retail: The “Moda 4.0” Research Project

Marina Ricci, Institute of Intelligent Industrial Technologies and Systems for Advanced Manufacturing (STIIMA), Bari, Italy
Alessandra Scarcelli, Politecnico di Bari
Annalisa Di Roma, Politecnico di Bari

9:00 AM - 5:00 PM

Mapping trends of the evolution in the retail sector: A case study of a design research project

Daniela Maurer
Xue Pei, Politecnico di Milano

9:00 AM - 5:00 PM

Matching the Narrative Fragments and Customer Identity Fragments in Omni-Channel Fashion Retail

Jinze Lyu, Politecnico di Milano

9:00 AM - 5:00 PM

Reimagining Empty Retail Spaces: Sustainable Potential for Pedestrian Streets Facing Retail Decline

Mia B. Münster, Malmö University, Sweden
Hanne Kirstine Adriansen, Aarhus University, Denmark

9:00 AM - 5:00 PM

The facade as communication tool between brand identity, localism and sustainability

Giulia Gerosa, Politecnico di Milano
Federica Guarnieri, Politecnico di Milano

9:00 AM - 5:00 PM

The impact of Midjourney on students’ design and design process: an exploratory study

Katelijn Quartier, Hasselt University, Retail Design Lab

9:00 AM - 5:00 PM

The Resilience of Informal Trade: Lessons for Sustainable Retail Design

Ilse Prinsloo, University of Johannesburg

9:00 AM - 5:00 PM

The Role of Consumers in the Retail Design Process

Constant Berkhout, Faculty of Architecture and Arts, Hasselt University, Belgium
Katelijn Quartier, Hasselt University, Retail Design Lab

9:00 AM - 5:00 PM

The Shop Window as a Communication Platform: From Product Showcase to Experiential Narratives

Vittorio Linfante, Alma Mater Studiorum – Università di Bologna

9:00 AM - 5:00 PM

Unveiling Ecosystems of Sustainable Fashion Initiatives: A Visual Network Analysis Approach

Tommaso Elli, Politecnico di Milano

9:00 AM - 5:00 PM