Abstract

This article explores the intersection of localism and sustainability in retail design, analyzing how a strong connection with the context can contribute to achieving a more sustainable approach. Through the analysis of case studies, the article will specifically focus on the design of retail spaces, highlighting best practices in which local aesthetics, languages, and materials are integrated and reinterpreted through the use of technology to foster a sustainable design approach. In a historical period where environmental awareness and the importance of local identities are increasingly recognized, it is essential to understand the opportunity for collaboration between designers and brands to create spaces that are not only aesthetically appealing but also deeply rooted in the local context and environmentally responsible.

Keywords

localism; sustainable technologies; facade; brand identity

Creative Commons License

Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Conference Track

Full Papers

Share

COinS
 
May 14th, 9:00 AM May 15th, 5:00 PM

The facade as communication tool between brand identity, localism and sustainability

This article explores the intersection of localism and sustainability in retail design, analyzing how a strong connection with the context can contribute to achieving a more sustainable approach. Through the analysis of case studies, the article will specifically focus on the design of retail spaces, highlighting best practices in which local aesthetics, languages, and materials are integrated and reinterpreted through the use of technology to foster a sustainable design approach. In a historical period where environmental awareness and the importance of local identities are increasingly recognized, it is essential to understand the opportunity for collaboration between designers and brands to create spaces that are not only aesthetically appealing but also deeply rooted in the local context and environmentally responsible.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.