Service Design for tourism SMEs - The concept of service design and its application on the Alpine Zoo in Innsbruck; Austria

Authors

Marc Stickdorn, MCI – Management Center Innsbruck, Austria
Anita Zehrer, MCI – Management Center Innsbruck, Austria

DOI

https://doi.org/10.21606/servdes2010.12

Citation

Stickdorn, M.,and Zehrer, A.(2010) Service Design for tourism SMEs - The concept of service design and its application on the Alpine Zoo in Innsbruck; Austria, in Holmlid, S., Nisula, J.-V., & Clatworthy, S. (eds.), ServDes 2010: Exchanging Knowledge, 1–3 December, Linköping, Sweden. https://doi.org/10.21606/servdes2010.12

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Conference Track

Research Papers