DOI
https://doi.org/10.21606/servdes2010.9
Citation
Widmark, E.(2010) Plan, Design, Explore & Reflect – Customer relevance in bank services through action research, in Holmlid, S., Nisula, J.-V., & Clatworthy, S. (eds.), ServDes 2010: Exchanging Knowledge, 1–3 December, Linköping, Sweden. https://doi.org/10.21606/servdes2010.9
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Conference Track
Research Papers
Plan, Design, Explore & Reflect – Customer relevance in bank services through action research