Abstract
Service design is said to be a holistic design approach. This is evident in most service design literature and textbooks but still services are prototyped by focusing on separate parts rather than whole service journeys. In this paper we propose a technique called service walkthrough that can be used to represent whole services. We explore what information can be generated using the technique and how useful it is. We found that the technique helped identify the flow of information; problematic areas; and design opportunities. The prototype was generally well received by the participants. In addition to learning about information; the technique also revealed insights about time and interdependencies of the various parts of the service. Some remarks are also made about when the service walkthrough can be used in the service development process and considerations concerning the fidelity of service walkthroughs.
Keywords
Service Prototyping; Service Development; Home Delivery Service
DOI
https://doi.org/10.21606/servdes2012.14
Citation
Blomkvist, J., åberg, J.,and Holmlid, S.(2012) Service walkthroughs to support service development, in Tossavainen, P. J., Harjula, M., & Holmlid, S. (eds.), ServDes 2012: Co-Creating Services, 8–10 February, Espoo, Finland. https://doi.org/10.21606/servdes2012.14
Creative Commons License
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Conference Track
Research Papers
Service walkthroughs to support service development
Service design is said to be a holistic design approach. This is evident in most service design literature and textbooks but still services are prototyped by focusing on separate parts rather than whole service journeys. In this paper we propose a technique called service walkthrough that can be used to represent whole services. We explore what information can be generated using the technique and how useful it is. We found that the technique helped identify the flow of information; problematic areas; and design opportunities. The prototype was generally well received by the participants. In addition to learning about information; the technique also revealed insights about time and interdependencies of the various parts of the service. Some remarks are also made about when the service walkthrough can be used in the service development process and considerations concerning the fidelity of service walkthroughs.