Abstract
Co-design with the customer is identified as an effective opportunity for service design and service innovation. By reviewing the different streams of marketing; design and service innovation with emphasis on user involvement; this paper proposes a multi-disciplinary framework for mutual learning and co-design. It is suggested that the firm can use on-going interactions with customers during the value generating process to create a space for mutual learning and co-design in which the customer becomes an integrated part of the innovation and design process not only as an informant but also as a co-designer.
Keywords
Co-design; service logic; service design; service innovation; concept of interaction
DOI
https://doi.org/10.21606/servdes2012.27
Citation
Trischler, J.,and Sinnewe, E.(2012) The concept of on-going interactions in co-design: Insights from three different disciplines, in Tossavainen, P. J., Harjula, M., & Holmlid, S. (eds.), ServDes 2012: Co-Creating Services, 8–10 February, Espoo, Finland. https://doi.org/10.21606/servdes2012.27
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Research Papers
The concept of on-going interactions in co-design: Insights from three different disciplines
Co-design with the customer is identified as an effective opportunity for service design and service innovation. By reviewing the different streams of marketing; design and service innovation with emphasis on user involvement; this paper proposes a multi-disciplinary framework for mutual learning and co-design. It is suggested that the firm can use on-going interactions with customers during the value generating process to create a space for mutual learning and co-design in which the customer becomes an integrated part of the innovation and design process not only as an informant but also as a co-designer.