Abstract
The paper explores the common ground between the fields of social entrepreneurship and service design; in order to understand how the role of designers in social innovation projects relates to that of social entrepreneurs and identify new ways to connect the design practice with social transformation and social impact. To achieve this; the construct of effectuation in entrepreneurship is discussed; followed by suggestions on how it reveals fertile areas for research across the fields of service design and social entrepreneurship.
Keywords
social entrepreneurship; service design; effectuation
DOI
https://doi.org/10.21606/servdes2014.10
Citation
Balis, G.(2014) The Role of Service Design in the Effectual Journey of Social Entrepreneurs, in Sangiorgi, D., Hands, D., & Murphy, E. (eds.), ServDes 2014: Service Future, 9–11 April, Lancaster, United Kingdom. https://doi.org/10.21606/servdes2014.10
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Research Papers
The Role of Service Design in the Effectual Journey of Social Entrepreneurs
The paper explores the common ground between the fields of social entrepreneurship and service design; in order to understand how the role of designers in social innovation projects relates to that of social entrepreneurs and identify new ways to connect the design practice with social transformation and social impact. To achieve this; the construct of effectuation in entrepreneurship is discussed; followed by suggestions on how it reveals fertile areas for research across the fields of service design and social entrepreneurship.