Abstract
This short paper aims to illustrate the joint effort by Mondragon University’s Design Innovation Centre (DBZ) and the Mondragon Group’s Business Acceleration Centre (BAC Mondragon) to demonstrate to manufacturing companies the innovation potential of Service Thinking. In this initiative; Strategic Design students have used Service Design to create new service concepts based on Mondragon Group’s current products and manufacturing capabilities. The process and the results obtained were presented to Mondragon Group’s managers with the purpose to promote future Service Design projects. This initiative became the first stage of the Service Design for Industrial Enterprises (DISEI) project. DISEI is an ongoing knowledge transfer project that tries to introduce Service Thinking into the Basque industry as an innovation strategy.
Keywords
service logic; servitisation; service thinking; service design
DOI
https://doi.org/10.21606/servdes2014.45
Citation
Iriarte, I., Justel, D., Orobengoa, M., Val, E.,and Gonzalez, I.(2014) Transforming Basque Manufacturing Companies through Service Design: Showing the Potential of Service Thinking, in Sangiorgi, D., Hands, D., & Murphy, E. (eds.), ServDes 2014: Service Future, 9–11 April, Lancaster, United Kingdom. https://doi.org/10.21606/servdes2014.45
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Research Papers
Transforming Basque Manufacturing Companies through Service Design: Showing the Potential of Service Thinking
This short paper aims to illustrate the joint effort by Mondragon University’s Design Innovation Centre (DBZ) and the Mondragon Group’s Business Acceleration Centre (BAC Mondragon) to demonstrate to manufacturing companies the innovation potential of Service Thinking. In this initiative; Strategic Design students have used Service Design to create new service concepts based on Mondragon Group’s current products and manufacturing capabilities. The process and the results obtained were presented to Mondragon Group’s managers with the purpose to promote future Service Design projects. This initiative became the first stage of the Service Design for Industrial Enterprises (DISEI) project. DISEI is an ongoing knowledge transfer project that tries to introduce Service Thinking into the Basque industry as an innovation strategy.