CoCo Cosmos - Experiencing a New Visual Way to Develop Service Businesses
Abstract
Identifying opportunities for service innovation in the rapidly changing and complex business environments requires easy-to-use tools. This workshop introduces and provides a possibility to test a new tool kit for accelerating service innovation and supporting cocreation activities.
The CoCo Tool Kit is a collection of five tools: 1) CoCo Interview; 2) CoCo Selfassessment; 3) CoCo Continuum; 4) CoCo Tree; and 5) CoCo Cosmos. The first four tools analyze and communicate a company's current business approach. The most powerful tool is the CoCo Cosmos which is an interactive service design game. The game uses cards as a visual method for ideating and visualizing holistic service contexts. Most importantly; the game helps companies focus on customers’ contexts and build their value propositions to correspond with customers’ needs. In November 2013; the CoCo Tool Kit was nominated as the winner of one of the main categories (“Capacity Building”) in the EU Female Inventors and Innovators competition.
Keywords
Co-creation; value co-creation; co-production; co-design; service business
DOI
https://doi.org/10.21606/servdes2014.51
Citation
Keränen, K., Ojasalo, K.,and Kinnunen, O.(2014) CoCo Cosmos - Experiencing a New Visual Way to Develop Service Businesses, in Sangiorgi, D., Hands, D., & Murphy, E. (eds.), ServDes 2014: Service Future, 9–11 April, Lancaster, United Kingdom. https://doi.org/10.21606/servdes2014.51
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Research Papers
CoCo Cosmos - Experiencing a New Visual Way to Develop Service Businesses
Identifying opportunities for service innovation in the rapidly changing and complex business environments requires easy-to-use tools. This workshop introduces and provides a possibility to test a new tool kit for accelerating service innovation and supporting cocreation activities.
The CoCo Tool Kit is a collection of five tools: 1) CoCo Interview; 2) CoCo Selfassessment; 3) CoCo Continuum; 4) CoCo Tree; and 5) CoCo Cosmos. The first four tools analyze and communicate a company's current business approach. The most powerful tool is the CoCo Cosmos which is an interactive service design game. The game uses cards as a visual method for ideating and visualizing holistic service contexts. Most importantly; the game helps companies focus on customers’ contexts and build their value propositions to correspond with customers’ needs. In November 2013; the CoCo Tool Kit was nominated as the winner of one of the main categories (“Capacity Building”) in the EU Female Inventors and Innovators competition.