Abstract
This article aims to demonstrate how low-income community and underdeveloped northeastern Brazil are organized independently to provide products and services of Community Based Tourism. For this we use the experience of Porto de Pedras community, that with the creation of a residents' association, organized the observation tourism Manatee Navy in its territory. In sequence presents the partial results of the case study started in this community by Design course at the Federal University of Alagoas. Finally, we discuss how service design can take advantage of this autonomy to help promote the development of these communities and the strengthening of the local identity sense.
Keywords
community based tourism, service design, Brazil
DOI
https://doi.org/10.21606/servdes2018.15
Citation
Ramalho Lepre, P.(2018) Service design for community based tourism - The Brazilian case study, in Anna Meroni, Ana María Ospina Medina, Beatrice Villari (eds.), ServDes 2018: Service Design Proof of Concept, 18–20 June, Milan, Italy. https://doi.org/10.21606/servdes2018.15
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Research Papers
Service design for community based tourism - The Brazilian case study
This article aims to demonstrate how low-income community and underdeveloped northeastern Brazil are organized independently to provide products and services of Community Based Tourism. For this we use the experience of Porto de Pedras community, that with the creation of a residents' association, organized the observation tourism Manatee Navy in its territory. In sequence presents the partial results of the case study started in this community by Design course at the Federal University of Alagoas. Finally, we discuss how service design can take advantage of this autonomy to help promote the development of these communities and the strengthening of the local identity sense.