Schedule

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2018
Monday, June 18th
9:00 AM

A CRX framework and tools to design for relationships in service settings

Jan Koenders, Faculty of Industrial Design Engineering, Delft University of Technology / Livework Studio Rotterdam, The Netherlands
Dirk Snelders, Faculty of Industrial Design Engineering, Delft University of Technology, The Netherlands
Maaike Kleinsmann, Faculty of Industrial Design Engineering, Delft University of Technology, The Netherlands
Jürgen Tanghe, Livework Studio Rotterdam, The Netherlands

9:00 AM - 7:00 PM

A designerly-way of conducting qualitative research in design studies

Nina Costa, INESTEC, Faculty of Engineering, University of Porto,Portugal
Lia Patrício, INESTEC, Faculty of Engineering, University of Porto,Portugal
Nicola Morelli, Aalborg University, Denmark

9:00 AM - 7:00 PM

A service design experiment in the Municipality of Turin to overcome organisational silos

Alessandro Deserti, Department of Design, Politecnico di Milano, Italy
Francesca Rizzo, Department of Design, Politecnico di Milano, Italy

9:00 AM - 7:00 PM

A service evaluation in the shared mobility sector: Bitride bike sharing project

Silvia Cacciamatta, Department of Design, Politecnico di Milano, Italy
Virginia Allevi, Zehus, Italy

9:00 AM - 7:00 PM

A service to measure overall adequacy across a banking environment

Fabio Poli, Antreem, Italy
Alessandro Zorzi, Antreem, Italy

9:00 AM - 7:00 PM

About evaluation in service design: As it is and how it could evolve

Francesca Foglieni, Department of Design, Politecnico di Milano, Italy
Beatrice Villari, Department of Design, Politecnico di Milano, Italy
Froukje Sleeswijk Visser, TU Delft University, Netherlands

9:00 AM - 7:00 PM

Adapting the design process for different learning styles and abilities

Valerie Carr, We are Snook, UK

9:00 AM - 7:00 PM

Analysis on the utilization of co-design practices for developing consumer-oriented public service and policy focusing on the comparison with western countries and South Korea

Yoori Koo, Hongik University, South Korea
Hyeonseo Ahn, Hongik University, South Korea

9:00 AM - 7:00 PM

Between servitude and collaboration: A service design choice?

Carla Cipolla, UFRJ Rio de Janeiro, Brazil
Ezio Manzini, DESIS Network
Mattelma¨ki Tuuli, Aalto University, Finland
Arianna Mazzeo, Elisava, Spain
Lara Penin, The New School of design, USA
Adam Thorpe, Central Saint Martin, UK

9:00 AM - 7:00 PM

Bodystorming: lessons learnt from its use on a service design undergraduate discipline

Aguinaldo dos Santos, Federal University of Paraná, Brazil
Aline Müller Garcia, Federal University of Paraná, Brazil
Milena Carneiro Alves, Federal University of Paraná, Brazil
Emanuela Lima Silveira, Federal University of Paraná, Brazil

9:00 AM - 7:00 PM

Bridging design-driven and service innovation: Consonance and dissonance of meaning and value

Ana Kustrak Korper, INESCTEC, Faculty of Engineering, University of Porto, Portugal
Stefan Holmlid, Linköping University, Sweden
Lia Lia, INESCTEC, Faculty of Engineering, University of Porto, Portugal

9:00 AM - 7:00 PM

Building trust in relational services: The analysis of a sharing service between neighbours

Mariana Ferreira de Freitas, ESDI, Rio de Janeiro State University, Brazil
Carla Cipolla, COPPE, Federal University of Rio de Janeiro, Brazil

9:00 AM - 7:00 PM

Can coworking spaces be built bottom-up?

Giuliano Simonelli, Department of Design, Politecnico di Milano, Italy
Francesco Scullica, Department of Design, Politecnico di Milano, Italy
Elena Elgani, Department of Design, Politecnico di Milano, Italy
Vanessa Monna, Department of Design, Politecnico di Milano, Italy

9:00 AM - 7:00 PM

Civic engagement as participation in designing for services

Lara Salinas, London College of Communication, University of the Arts London, UK
Adam Thorpe, London College of Communication, University of the Arts London, UK
Alison Prendiville, London College of Communication, University of the Arts London, UK
Sarah Rhodes, London College of Communication, University of the Arts London, UK

9:00 AM - 7:00 PM

Civic Imagination Office as a platform to design a collaborative city

Michele d'Alena, Ufficio Immaginazione Civica - Fondazione per l'Innovazione Urbana, Italy
Simona Beolchi, Ufficio Immaginazione Civica - Fondazione per l'Innovazione Urbana, Italy
Stefania Paolazzi, Ufficio Immaginazione Civica - Fondazione per l'Innovazione Urbana, Italy

9:00 AM - 7:00 PM

Co-creation with vulnerable consumers – an action research case study of designing a pictorial language for logistics

S. Schmitt-Rüth
M. Simon, Fraunhofer SCS, Germany
A. Demuth, Fraunhofer SCS, Germany
A. Kornacher, Fraunhofer SCS, Germany
M. Isakovic, Fraunhofer SCS, Germany
M. Krupp, Fraunhofer SCS, Germany
M. Stoll, Fraunhofer SCS, Germany

9:00 AM - 7:00 PM

Co-designing public services with vulnerable and disadvantaged populations: Insights from an international collaboration

Gillian Mulvale, McMaster University, Canada
Sandra Moll, McMaster University, Canada
Ashleigh Miatello, McMaster University, Canada
Glenn Robert, King’s College, UK
Michael Larkin, The University of Melbourne, Australia
Victoria Palmer, The University of Melbourne, Australia
Alicia Powell, McMaster University, Canada
Chelsea Gabel, McMaster University, Canada

9:00 AM - 7:00 PM

Collaborative services in the Italian city of Reggio Emilia. The case study of “Il quartiere bene comune - The neighbourhood as commons”

Francesco Berni, Comune di Reggio Emilia, Italy

9:00 AM - 7:00 PM

Constructing an approach to identify service design narratives: Findings of an automated text analysis

Mauricio Manhaes, Savannah College of Art and Design, USA

9:00 AM - 7:00 PM

Dance of designing: Rethinking position, relation and movement in service design

Shana Agid, Parsons School of Design, The New School, USA
Yoko Akama, RMIT University, Australia

9:00 AM - 7:00 PM

Data challenges and opportunities in designing for service

Amalia de Go¨tzen, Aalborg University, Denmark
Nicola Morelli, Aalborg University, Denmark
Luca Simeone, Aalborg University, Denmark
Lorenzo Ruggieri, Narai, Italy
Ilaria Vitellio, Mappi-na, Italy

9:00 AM - 7:00 PM

Design craft in Government

Marzia Mortati, Department of Design, Politecnico di Milano, Italy
Jesper Christiansen, Strategy & Development, Innovation Skills, Nesta, UK
Stefano Maffei, Department of Design, Politecnico di Milano, Italy

9:00 AM - 7:00 PM

Design the impact

Cristina Favini, Logotel, Italy

9:00 AM - 7:00 PM

Design thinking for interior and spatial design: A case study within Politecnico di Milano

Pham Tu Ngoc, Department of Design, Politecnico di Milano, Italy
Davide Fassi, Department of Design, Politecnico di Milano, Italy

9:00 AM - 7:00 PM

Designing Convivial Food Systems in Everyday Life

Emily Ballantyne-Brodie, RMIT Design Hub, Australia

9:00 AM - 7:00 PM

Designing spaces and services. An experimental project for student dormitories: Collective experiences, connected lives and linked places

Luisa Collina, Department of Design, Politecnico di Milano, Italy
Peter Di Sabatino, Department of Design, Politecnico di Milano, Italy
Laura Galluzzo, Department of Design, Politecnico di Milano, Italy
Claudia Mastrantoni, Department of Design, Politecnico di Milano, Italy

9:00 AM - 7:00 PM

Designing tangible tools to support collaboration in the co-design of healthcare services

Karianne Rygh, The Oslo School of Architecture and Design, Norway

9:00 AM - 7:00 PM

Desis Network: Strategies to advancing systemic social innovation through service design

Carla Cipolla, Federal University of Rio de Janeiro – UFRJ/Coppe, DESIS Network, Brazil

9:00 AM - 7:00 PM

Developing recovery oriented services and co-production in mental healthcare: Building-up on existing promising organisational practices

Marta Carrera, Department of Design, Politecnico di Milano, Italy
Daniela Sangiorgi, Department of Design, Politecnico di Milano, Italy
Francesca Foglieni, Department of Design, Politecnico di Milano, Italy
Fabio Lucchi, Department of Design, Politecnico di Milano, Italy

9:00 AM - 7:00 PM

Different journeys towards embedding design in local government in England

Inbo Kang, University of the Arts London, London College of Communication, UK
Alison Prendiville, University of the Arts London, London College of Communication, UK

9:00 AM - 7:00 PM

Digital methods for service design experimenting with data-driven frameworks

Roberta Tassi, Department of Design, Politecnico di Milano / Oblo, Italy
Agata Brilli, Oblo, Italy
Donato Ricci, MediaLab of Sciences Po, Italy

9:00 AM - 7:00 PM

Digital transformation through community and relationship building

Francesca Piredda, Politecnico di Milano, Italy
Caterina Petroni, Twig Agency, Italy
Simona Venditti, ABB EP, Italy
Emiliano Verga, Cefriel, Italy

9:00 AM - 7:00 PM

Empowering community volunteers through matchmaking services

Geertje Slingerland, Delft University of Technology, The Netherlands
Ingrid Mulder, Delft University of Technology, The Netherlands
Tomasz Jaskiewicz, Delft University of Technology, The Netherlands

9:00 AM - 7:00 PM

Engagement strategies within co-making environments bridging spatial and organisational design

Ricardo Saint-Clair, Dialogo Design, Brazil; Department of Design, Politecnico di Milano, Italy

9:00 AM - 7:00 PM

Enhancing industrial processes in the industry sector by the means of service design

Giuseppe Attoma Pepe, Attoma, France
Peter Livaudais, Attoma, France

9:00 AM - 7:00 PM

Envisioning and evolving: Future evolution of the concept and the practice of service design

Daniela Sangiorgi, Dipartimento di Design, Politecnico di Milano, Italy
Lia Patricio, INESCTEC, Faculty of Engineering, University of Porto, Portugal
Francesco Zurlo, Dipartimento di Design, Politecnico di Milano, Italy

9:00 AM - 7:00 PM

“Experiencing and shaping”: The relations between spatial and service design

Davide Fassi, Department of Design, Politecnico di Milano, Italy
Laura Galluzzo, Department of Design, Politecnico di Milano, Italy
Oliver Marlow, Studio TILT, London, United Kingdom

9:00 AM - 7:00 PM

Exploring the future of consumer retail

Jim Budd, School of Industrial Design, Georgia Institute of Technology, USA
Paul Della Maggiora, NCR, USA
Florian Vollmer, Georgia Institute of Technology & NCR, USA

9:00 AM - 7:00 PM

Facilitating in service design using desktop walkthroughs

Johan Blomkvist, Linköping University, Sweden
Fredrik Wahlman, Linköping University, Sweden

9:00 AM - 7:00 PM

Fostering a sustained design capability in non-design-intensive organizations: a knowledge transfer perspective

Filipe Lima, Department of Design, Politecnico di Milano, Via Durando 38/A – 20158 Milan, Italy
Daniela Sangiorgi, Department of Design, Politecnico di Milano, Via Durando 38/A – 20158 Milan, Italy

9:00 AM - 7:00 PM

From A to BE. Designing the mobility of the future

Antonio Grillo, Digital Entity, Italy
Antonella Paparella, Digital Entity, Italy
Giselle Chajin, Digital Entity, Italy
Giulia Di Gregorio, Digital Entity, Italy
Michele Armellini, Digital Entity, Italy
Alessandro Gomiero, Digital Entity, Italy
Maria Prina, Digital Entity, Italy

9:00 AM - 7:00 PM

From user-centred to stakeholder oriented service design: Implications for the role of service designers and their education based on an example from the public sector

Lorenz Herfurth, Glasgow School of Art), Kirsty Sinclair: FutureGov, UK

9:00 AM - 7:00 PM

Funding service design: Growing service design practice through a grants programme

Laura Warwick, School of Design, Northumbria University, Newcastle-upon-Tyne, UK
Paola Pierri, School of Design, Northumbria University, Newcastle-upon-Tyne, UK
Claire Bradnam, School of Design, Northumbria University, Newcastle-upon-Tyne, UK
Emma Field, School of Design, Northumbria University, Newcastle-upon-Tyne, UK

9:00 AM - 7:00 PM

Gamification for service design and Innovation: ideaChef® method and tool

Rui Patricio, IADE Creative University Lisbon, Portugal
Rei Morozumi, Politecnico di Milano, Italy

9:00 AM - 7:00 PM

Guiding the welfare state towards a co- creative and explorative mindset: When a crisis is an opportunity

Matilda Legeby, Swedish Industrial Design Foundation, Sweden
Pia McAleenan, Swedish Industrial Design Foundation, Sweden
Hanna Andersson, Swedish Industrial Design Foundation, Sweden
Stefan Holmlid, Linköping University, Sweden

9:00 AM - 7:00 PM

How service design can drive the digital transformation of the retail revolution

Alessandro Piana Bianco, Deloitte Digital, Italy
Linda Covino, Deloitte Digital, Italy

9:00 AM - 7:00 PM

Humanizing organizations - the pathway to growth

Andrea Augsten, University of Wuppertal, Germany
Bernadette Geuy, Service Design Consultant, San Francisco, USA
Rachel Hollowgrass, University of California, Berkeley, USA
Titta Jylkäs, University of Lapland, Finland
Marjukka Makela Klippi, Aalto University, Finland

9:00 AM - 7:00 PM

Includi.MI: Local government and social entrepreneurship for an inclusive city

Denise Di Dio, Politecnico di Milano, School of Management - Department of Management, Economics and Industrial Engineering, Italy

9:00 AM - 7:00 PM

Integrating empathy and lived experience through co-creation in service design

Josina Vink, CTF - Service Research Center, Karlstad University; Experio Lab, County Council of Värmland, Sweden
Anna-Sophie Oertzen, Department of Marketing and Supply Chain Management, Maastricht University, The Netherlands / KISD, Germany

9:00 AM - 7:00 PM

Learning and practicing in service design

Alessandro Deserti, Department of Design, Politecnico di Milano, Milan, Italy
Anna Meroni, Department of Design, Politecnico di Milano, Milan, Italy
Bas Raijmakers, Design Academy Eindhoven and STBY, The Netherlands

9:00 AM - 7:00 PM

Learning to design in public sector organisations: A critique towards effectiveness of design integration

Stefan Holmlid, Linköping University, Sweden
Lisa Malmberg, County council of Sörmland, Swededn

9:00 AM - 7:00 PM

Making sense of data in a service design education

Amalia de Götzen, Aalborg University, Denmark
Luca Simeone, Aalborg University, Denmark
Nicola Morelli, Aalborg University, Denmark
Péter Kun, Delft University of Technology, The Netherlands

9:00 AM - 7:00 PM

Mapping design capability of public service organisations: A tool for collaborative reflection

Yvonne Yeo, National University of Singapore, Singapore
Jung-Joo Lee, National University of Singapore, Singapore

9:00 AM - 7:00 PM

Maps as participatory platform: Towards to open data and transport service

Hyunyim Park, Royal College of Art, UK

9:00 AM - 7:00 PM

Measuring the impact of design, service design and design thinking in organizations on different maturity levels

Tua A. Björklund, Aalto University Design Factory, Finland
Pia Hannukainen, OP Financial Group, Finland
Tuomas Manninen, OP Financial Group, Finland

9:00 AM - 7:00 PM

Municipality as a platform: the case of Manifattura Milano

Annibale D'Elia, Directorate Urban Economy and Labour, Municipality of Milan, Italy

9:00 AM - 7:00 PM

Navigating the sociocultural landscape in service design

Laura Santamaria, Loughborough University, UK
Carolina Escobar-Tello, Loughborough University, UK
Tracy Ross, Loughborough University, UK

9:00 AM - 7:00 PM

New paradigms related to community building and identity in service design: Exploring global and local design initiatives

Lisbeth Frølunde, The Department of Communication and Arts, Roskilde University, Denmark
Margherita Pillan, IEX - Interaction & Experience Design Research Lab, Dipartimento del Design, Politecnico di Milano, Italy
Francesca Piredda, IMAGIS Lab, Dipartimento del Design, Politecnico di Milano, Italy

9:00 AM - 7:00 PM

Perceived Action Potential: A strong concept in development

Vanessa Rodrigues, Department of Computer and Information Science, Linköping University, Sweden
Johan Blomkvist, Department of Computer and Information Science, Linköping University, Sweden
Stefan Holmlid, Department of Computer and Information Science, Linköping University, Sweden

9:00 AM - 7:00 PM

Put on your oxygen mask before helping others: Mental well-being in service design

Anne Dhir, We are Snook, London, UK

9:00 AM - 7:00 PM

Quasi-participatory service design in organizational context: A case study

Ravi Mahamuni, Tata Research Development and Design Center, Tata Consultancy Services / Indian Institute of Technology Guwahati, India
Shivani Sharma, Tata Consultancy Services, Yantra Park, Thane, India
Sylvan Lobo, Tata Consultancy Services, Yantra Park, Thane, India
Ulemba Hirom, Tata Consultancy Services, Yantra Park, Thane, India
Pramod Khambete, Tata Research Development and Design Center, Tata Consultancy Services, Pune, India

9:00 AM - 7:00 PM

Refugees Welcome Italia ONLUS, shaping the new hospitality system

Lucia Oggioni, Refugees Welcome Italia, Italy

9:00 AM - 7:00 PM

Research by design and collaboration in the perspective of post-soviet ‘nuclear’ town Visaginas –RDCPP-SNTV

Alla Pigalskaya, European Humanities University, Lithuania

9:00 AM - 7:00 PM

Resident autonomy in assisted living facilities: a conceptual framework for transformative service research

Valeria A. Ramdin, Northeastern University, USA
Miso Kim, Northeastern University, USA
Rachel Pozzar, Northeastern University, USA
Paul W. Fombelle, Northeastern University, USA
Yizuan Zhang, Northeastern University, USA
Xing Zhou, Northeastern University, USA
Julia Janigan, Northeastern University, USA

9:00 AM - 7:00 PM

ServDeWS: The service design workshop on utilizing multi-viewpoint and diversity of participants based-on human centered approach for R&D specialists

Koki Kusano, NTT Service Evolution Laboratories, Japan
Atsunobu Kimura, NTT Service Evolution Laboratories, Japan
Masayuki Ihara, NTT Service Evolution Laboratories, Japan

9:00 AM - 7:00 PM

Service as a system of participation: A case study of a participatory economy

Miso Kim, College of Arts Media and Design, Northeastern University, USA

9:00 AM - 7:00 PM

Service co-design for the shared mobility sector: A free-floating bike sharing model

Silvia Cacciamatta, Politecnico di Milano, Italy
Francesca Foglieni, Politecnico di Milano, Italy
Beatrice Villari, Politecnico di Milano, Italy

9:00 AM - 7:00 PM

Service design and activity theory for the meta-design of collaborative design processes

Massimo Menichinelli, Media Lab Helsinki, Design and Architecture, Aalto University School of Arts, Finland

9:00 AM - 7:00 PM

Service design and human resource consulting: An integrated vision

Valentina Auricchio, 6zero5, Italy
Martina Rossi, Department of Design, Politecnico di Milano, Italy
Giovanna Dezza, MIDA, Italy
Pierpaolo Peretti Griva, MIDA, Italy

9:00 AM - 7:00 PM

Service design and the co-production of public policies: The case of RedActiva

Cristobal Tello, Laboratorio de Innovacion Publica, Pontificia Universidad Catolica de Chile, Chile
Carola Zurob, Laboratorio de Innovacion Publica, Pontificia Universidad Catolica de Chile, Chile
Sol Pacheco, Laboratorio de Innovacion Publica, Pontificia Universidad Catolica de Chile, Chile
Sebastián Negrete, Laboratorio de Innovacion Publica, Pontificia Universidad Catolica de Chile, Chile

9:00 AM - 7:00 PM

Service design for artificial intelligence

Andrea Alessandro Gasparini, University of Oslo, Norway
Ahmed Abdi Mohammed, University of Oslo, Norway
Gabriele Oropallo, University of Oslo, Norway

9:00 AM - 7:00 PM

Service design for autonomous driving

Valerio Cometti, V12 Design, Italy
Marco Generali, V12 Design, Italy
Giacomo Biraghi, Secolo Urbano, Italy

9:00 AM - 7:00 PM

Service design for behavioural change - current state of the discipline and practice in India

Ravi Mahamuni, ata Research Development and Design Center, Tata Consultancy Services, Pune, India / ndian Institute of Technology Guwahati, Guwahati, India
Pramod Khambete, ata Research Development and Design Center, Tata Consultancy Services, Pune, India
Ravi Mokashi-Punekar, ndian Institute of Technology Guwahati, Guwahati, India

9:00 AM - 7:00 PM

Service design for community based tourism - The Brazilian case study

Priscilla Ramalho Lepre, Faculty of Architecture and Design, Federal University of Alagoas, Brazil

9:00 AM - 7:00 PM

Service design in companies

Linda Covino, Deloitte Digital, Italy
Alessandro Piana Bianco, Deloitte Digital, Italy

9:00 AM - 7:00 PM

Service Design in open production, distribution and organisation as a discipline facilitating democratic critique?

Massimo Bianchini, Department of Design, Politecnico di Milano, Italy
Venanzio Arquilla, Department of Design, Politecnico di Milano, Italy
Peter Gall Krogh, Department of Engineering-Design, Aarhus University, Denmark

9:00 AM - 7:00 PM

Service design in the later project phases: Exploring the service design handover and introducing a service design roadmap

Frida Almqvist, The Oslo School of Architecture and Design, Norway

9:00 AM - 7:00 PM

Service design methods and tools as support to the participatory definition of the meta-design brief of a contemporary integrated campus

Barbara Camocini, Department of Design, Politecnico di Milano, Italy
Luisa Collina, Department of Design, Politecnico di Milano, Italy
Laura Daglio, Department of Design, Politecnico di Milano, Italy
Martina Mazzarello, Department of Design, Politecnico di Milano, Italy
Paola Trapani, Department of Design, Politecnico di Milano, Italy

9:00 AM - 7:00 PM

Service design principles for organizational well-being: Improving the employee experience through design thinking

Fabiola Bertolotti, Department of Engineering Science and Methods, University of Modena and Reggio Emilia, Italy
Marco Di Norcia, Department of Engineering Science and Methods, University of Modena and Reggio Emilia, Italy
Matteo Vignoli, Department of Engineering Science and Methods, University of Modena and Reggio Emilia, Italy

9:00 AM - 7:00 PM

Service design tools to engage marginalised youth in San Communities of Southern Africa

Fabrizio Maria Pierandrei, PACO Design Collaborative, Italy
Silvia Remotti, PACO Design Collaborative, Italy
Tang Tang, School of Design University of Leeds, UK
Shilumbe Chivuno Kuria, NUST Namibia University of Science and Technology, Namibia
Stefano Anfossi, PACO Design Collaborative, Italy

9:00 AM - 7:00 PM

Service designers, unite! Identifying shared concerns among multidisciplinary perspectives on service design

Maíra Prestes Joly, INESCTEC, Faculty of Engineering, University of Porto, Portugal / Department of Design, Politecnico di Milano, Italy
Jorge Teixeira, INESCTEC, Faculty of Engineering, University of Porto, Portugal
Lia Patrício, INESCTEC, Faculty of Engineering, University of Porto, Portugal
Daniela Sangiorgi, Department of Design, Politecnico di Milano, Italy

9:00 AM - 7:00 PM

Service+Spatial design: Introducing the fundamentals of a transdisciplinary approach

Davide Fassi, Department of Design, Politecnico di Milano, Italy
Laura Galluzzo, Department of Design, Politecnico di Milano, Italy
Annalinda De Rosa, Department of Design, Politecnico di Milano, Italy

9:00 AM - 7:00 PM

Sharing and collaborating in service design

Marta Corubolo, Department of Design, Politecnico di Milano, Italy
Daniela Selloni, Department of Design, Politecnico di Milano, Italy
Anna Seravalli, The School of Arts and Communication Malmö University, Sweden

9:00 AM - 7:00 PM

Space and service design into educational practice

Nansi Van Van Geetsom, Thomas More University of Applied Sciences, Belgium

9:00 AM - 7:00 PM

Starting up communities in housing spaces

Giordana Ferri, Fondazione housing sociale, Italy

9:00 AM - 7:00 PM

The act of giving – Sur. A service for sharing and co-producing gifts

Giulia Bencini, Saluzzo, Italy
Kuno Prey, Faculty of Design and Art, Free University of Bozen-Bolzano, Italy
Alvise Mattozzi, Faculty of Design and Art, Free University of Bozen-Bolzano, Italy

9:00 AM - 7:00 PM

The briefing process: Examining the client-consultant relationship through a case

Begüm Becermen, Aalborg University Copenhagen, A. C. Meyers Vænge 15, 2450 København, Denmark
Esben Grøndal, Aalborg University Copenhagen, A. C. Meyers Vænge 15, 2450 København, Denmark
Amalia de Go¨tzen, Aalborg University Copenhagen, A. C. Meyers Vænge 15, 2450 København, Denmark

9:00 AM - 7:00 PM

The Coconut Innovation framework : An innovation framework focusing on resources

Satoru Tokuhisa, Yamaguchi University, Japan

9:00 AM - 7:00 PM

The designer as agent of community

Thomas Østergaard, VIA University College, Denmark

9:00 AM - 7:00 PM

The Designers Italia project - building the community of public services designers

Lorenzo Fabbri, Digital Transformation Team, Italy
Matteo De Santi, Digital Transformation Team, Italy

9:00 AM - 7:00 PM

The future of visual communication design is almost invisible or why skills in visual aesthetics are important to service design

Mark Roxburgh, School of Creative Industries, Faculty of Education and Arts, University of Newcastle, Australia
Jemimah Irvin, n: nib Health Insurance, Australia

9:00 AM - 7:00 PM

The latest words on service design: Talking about books

Lorenzo Imbesi, Sapienza Universita` di Roma, Italy
Francesca Foglieni, Politecnico di Milano, Italy
Markus Edgar Hormess, WorkPlayExperience, Germany
Adam Lawrence, WorkPlayExperience, Germany
Stefano Maffei, Politecnico di Milano, Italy
Lara Penin, Parsons, The New School of design, USA
Alison Prendiville, University of the Arts, London, UK
Daniela Sangiorgi, Politecnico di Milano, Italy
Jakob Schneider, More than Metrics, Austria
Daniela Selloni, Politecnico di Milano, Italy
Mark Stickdorn, More than Metrics, Austria
Beatrice Villari, Politecnico di Milano, Italy

9:00 AM - 7:00 PM

The PhD Special Seminar on service design: unfolding a proof of concept

Annalinda De Rosa, Department of Design, Politecnico di Milano, Italy
Camilo Ayala Garcìa, Department of Design, Politecnico di Milano, Italy
Stefano Parisi, Department of Design, Politecnico di Milano, Italy

9:00 AM - 7:00 PM

The role of service design consultancy in public sector: Inferences from KIBS and service innovation perspectives

Adedapo Adebajo, University of Edinburgh, UK

9:00 AM - 7:00 PM

The satellite applications catapult: Design’s contribution to science and technology innovation services

Alison Prendiville, University of the Arts, London, UK

9:00 AM - 7:00 PM

The stakeholder map: A conversation tool for designing people-led public services

Fanny Giordano, Aalborg University Copenhagen
Nicola Morelli, Aalborg University Copenhagen
Amalia De Götzen, Aalborg University Copenhagen
Judith Hunziker, Aalborg University Copenhagen

9:00 AM - 7:00 PM

Tools for collaborating and interacting in living labs - an exploratory case study on JOSEPHS®

Maximilian Perez Mengual, Fraunhofer Center of Applied Research on Supply Chain Services SCS, Germany
Julia M. Jonas, Fraunhofer Center of Applied Research on Supply Chain Services SCS, Germany
Stephani Schmitt-Rüth, Fraunhofer Center of Applied Research on Supply Chain Services SCS, Germany
Frank Danzinger, Fraunhofer Center of Applied Research on Supply Chain Services SCS, Germany

9:00 AM - 7:00 PM

Traces as service evidence

Spyros Bofylatos, Department of Product and Systems Design Engineering, University of the Aegean, Greece

9:00 AM - 7:00 PM

Trendslation – an experiential method for semantic translation in service design

Claire Dennington, Oslo School of Architecture and Design, Norway

9:00 AM - 7:00 PM

Understanding generalisability from network-conscious service design projects

Tim Overkamp, Department of Computer and Information Science, Linköping University, Sweden
Martina Caic, Department of Computer and Information Science, Linköping University, Sweden
Stefan Holmlid, Department of Marketing & Supply Chain Management, Maastricht University, The Netherlands
Dominik Mahr, Department of Marketing & Supply Chain Management, Maastricht University, The Netherlands / Service Science Factory, Maastricht University, The Netherlands
Gaby Odekerken-Schröder, Department of Marketing & Supply Chain Management, Maastricht University, The Netherlands

9:00 AM - 7:00 PM

User perceptions of design games as settings for organizational learning: Case Topaasia

Otso Hannula, Department of Industrial Engineering and Management, Aalto University School of Science, Finland
J. Tuomas Harviainen, Department of Industrial Engineering and Management, Aalto University School of Science, Finland

9:00 AM - 7:00 PM

Using the net promoter score to support service design: Digging for gold in customer free-text reports

Asbjørn Følstad, SINTEF, Oslo, Norway
Knut Kvale, Telenor Research, Norway

9:00 AM - 7:00 PM

VR service walkthrough: A virtual reality-based method for service prototyping

Costas Boletsis, SINTEF Digital, Norway

9:00 AM - 7:00 PM

We are brand: Brand co-creation as an engine for new forms of welfare services

Matteo Colombo, Studio Shift, Italy
Elena Enrica Giunta, Studio Shift, Italy
Paola Papetti, Studio Shift, Italy

9:00 AM - 7:00 PM

Weaving the threads: Service innovation with textile artisan communities

Francesco Mazzarella, Loughborough Design School, UK
Val Mitchell, Loughborough Design School, UK
Andrew May, Loughborough Design School, UK
Carolina Escobar-Tello, Loughborough Design School, UK

9:00 AM - 7:00 PM

Working with complexity: A contemporary skill framework for service designers

Tamami Komatsu Cipriani, Department of Design, Politecnico di Milano, Milan, Italy
Martina Rossi, Department of Design, Politecnico di Milano, Milan, Italy

9:00 AM - 7:00 PM