Abstract
These days, operating in a globalised society means creating the certainty that everything, or almost everything, will work. It means comfort, and this often translates into uniformity and across-the-board expectations, producing reliable experiences and services. Within this context, companies and institutions have discovered “service design”, embracing it on a massive scale because they see it as the way to design and produce the services society wants. Services, or service designs, have therefore become an inclusive system for all, a guarantee of fulfilled expectations, each and every time. Service design is now the cornerstone of all companies. It has become an essential, almost industrial process based on people’s expectations. However, this has produced a one-dimensional vision of service design. A functional vision.
Keywords
impact, need design, from strategy to life, relationship, positive experiences, beauty, challenges
DOI
https://doi.org/10.21606/servdes2018.57
Citation
Favini, C.(2018) Design the impact, in Anna Meroni, Ana María Ospina Medina, Beatrice Villari (eds.), ServDes 2018: Service Design Proof of Concept, 18–20 June, Milan, Italy. https://doi.org/10.21606/servdes2018.57
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Research Papers
Design the impact
These days, operating in a globalised society means creating the certainty that everything, or almost everything, will work. It means comfort, and this often translates into uniformity and across-the-board expectations, producing reliable experiences and services. Within this context, companies and institutions have discovered “service design”, embracing it on a massive scale because they see it as the way to design and produce the services society wants. Services, or service designs, have therefore become an inclusive system for all, a guarantee of fulfilled expectations, each and every time. Service design is now the cornerstone of all companies. It has become an essential, almost industrial process based on people’s expectations. However, this has produced a one-dimensional vision of service design. A functional vision.