Abstract
ABB S.p.A. is an example of how collaborative communities can help shape a cyclic process of identity definition and development. This case will be presented in the workshop to explain how the Twig agency has guided digital transformation through communities, also thanks to the scientific contribution of the university and the development of a broader methodological vision, that has lead them to combine service, marketing, communication and technology in a synergic way.
Keywords
digital transformation, user driven process, participated business development, talent strategy
DOI
https://doi.org/10.21606/servdes2018.48
Citation
Piredda, F., Petroni, C., Venditti, S.,and Verga, E.(2018) Digital transformation through community and relationship building, in Anna Meroni, Ana María Ospina Medina, Beatrice Villari (eds.), ServDes 2018: Service Design Proof of Concept, 18–20 June, Milan, Italy. https://doi.org/10.21606/servdes2018.48
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Research Papers
Digital transformation through community and relationship building
ABB S.p.A. is an example of how collaborative communities can help shape a cyclic process of identity definition and development. This case will be presented in the workshop to explain how the Twig agency has guided digital transformation through communities, also thanks to the scientific contribution of the university and the development of a broader methodological vision, that has lead them to combine service, marketing, communication and technology in a synergic way.