Abstract
Gamification for Design and Innovation complements and enhances service design by providing a more structured and engaging approach to innovation. A gamification method and tool (ideaChef®) will be conveyed in an organized fashion to teams of 4 up to 6 participants throughout the workshop. Each team will develop a concrete idea i.e. “create a system to increase engagement of participants in a service innovation initiative”. Participants will acquire a conceptual and hands-on context for positioning gamification within the frameworks associated with service design and co-creation. Moreover it will also allow getting insights into why gamification has become so relevant to educating and engaging students and professionals in knowledge-based workplaces and the classrooms.
Keywords
gamification, concept design, innovation, service development
DOI
https://doi.org/10.21606/servdes2018.50
Citation
Patricio, R.,and Morozumi, R.(2018) Gamification for service design and Innovation: ideaChef® method and tool, in Anna Meroni, Ana María Ospina Medina, Beatrice Villari (eds.), ServDes 2018: Service Design Proof of Concept, 18–20 June, Milan, Italy. https://doi.org/10.21606/servdes2018.50
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Research Papers
Gamification for service design and Innovation: ideaChef® method and tool
Gamification for Design and Innovation complements and enhances service design by providing a more structured and engaging approach to innovation. A gamification method and tool (ideaChef®) will be conveyed in an organized fashion to teams of 4 up to 6 participants throughout the workshop. Each team will develop a concrete idea i.e. “create a system to increase engagement of participants in a service innovation initiative”. Participants will acquire a conceptual and hands-on context for positioning gamification within the frameworks associated with service design and co-creation. Moreover it will also allow getting insights into why gamification has become so relevant to educating and engaging students and professionals in knowledge-based workplaces and the classrooms.