Abstract
Design can positively contribute towards the highly complex social, economic and environmental problems we face today. One key area in design for social change is to empower citizens to activate change that disrupts built-in systemic inequalities and exploitative practices. This workshop presents the ‘Action Heroes Journey’, a resource kit co- developed by designers and CitizensUK community organisers to enable active citizen participation in public life. Based on Joseph Campbell’s (2008) Hero’s Journey storytelling framework, the toolkit integrates methods from service design and community organising and is aimed to help users to discover and align their personal values with the future development of their community. Although the resource was co-designed with and for young people initially, the archetypal structure allows the embedding of vernacular goals and meanings – i.e. increasing leadership, participation and co-creation that is meaningful at a personal level. It also connects with other stakeholder’s priorities, for example, NGOs and local government citizen and sustainability strategies. Participants will learn how service design can be used to develop creative leadership capacity and enhancing wider and more diverse engagement in the socio-political sphere.
Keywords
service design; activism; metaphor; storytelling
DOI
https://doi.org/10.21606/servdes2020.61
Citation
Santamaria, L.,and Kuzmina, K.(2021) Service Design meets strategic action: exploring new tools for activating change, in Akama, Y., Fennessy, L., Harrington, S., & Farago, A. (eds.), ServDes 2020: Tensions, Paradoxes and Plurality, 2–5 February 2021, Melbourne, Australia. https://doi.org/10.21606/servdes2020.61
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Conference Track
Research Papers
Service Design meets strategic action: exploring new tools for activating change
Design can positively contribute towards the highly complex social, economic and environmental problems we face today. One key area in design for social change is to empower citizens to activate change that disrupts built-in systemic inequalities and exploitative practices. This workshop presents the ‘Action Heroes Journey’, a resource kit co- developed by designers and CitizensUK community organisers to enable active citizen participation in public life. Based on Joseph Campbell’s (2008) Hero’s Journey storytelling framework, the toolkit integrates methods from service design and community organising and is aimed to help users to discover and align their personal values with the future development of their community. Although the resource was co-designed with and for young people initially, the archetypal structure allows the embedding of vernacular goals and meanings – i.e. increasing leadership, participation and co-creation that is meaningful at a personal level. It also connects with other stakeholder’s priorities, for example, NGOs and local government citizen and sustainability strategies. Participants will learn how service design can be used to develop creative leadership capacity and enhancing wider and more diverse engagement in the socio-political sphere.