Designing for Logic Hybridity in New Service Development: A Case of the Estonian Youth Mental Health Systems
Abstract
Amid the shift to embrace systems thinking within service design, there is often a tendency to reduce many coexisting systems into one. This paper builds on recent literature that calls for a more mindful approach to working with plurality amid and between systems in service design. Using a research through design approach in the context of Estonia youth mental health systems, this paper presents a framework for holding onto the tensions that arise between multiple logics in new service development and maintaining logic hybridity in the service design process. By exploring how such a framework informs service design decisions and its implications, this research offers inspiration for thoughtfully negotiating plurality in practice.
Keywords
service design; institutional logics; plurality; logic hybridity; new service development
DOI
https://doi.org/10.3384/ecp203050
Citation
Kubinyi, E., Lazier, M., Mõtus, M.,and Vink, J.(2023) Designing for Logic Hybridity in New Service Development: A Case of the Estonian Youth Mental Health Systems, in Carla Cipolla, Claudia Mont’Alvão, Larissa Farias, Manuela Quaresma (eds.), ServDes 2023: Entanglements & Flows Conference, Service Encounters and Meanings, 11-14th July 2023, Rio de Janeiro, Brazil. https://doi.org/10.3384/ecp203050
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Designing for Logic Hybridity in New Service Development: A Case of the Estonian Youth Mental Health Systems
Amid the shift to embrace systems thinking within service design, there is often a tendency to reduce many coexisting systems into one. This paper builds on recent literature that calls for a more mindful approach to working with plurality amid and between systems in service design. Using a research through design approach in the context of Estonia youth mental health systems, this paper presents a framework for holding onto the tensions that arise between multiple logics in new service development and maintaining logic hybridity in the service design process. By exploring how such a framework informs service design decisions and its implications, this research offers inspiration for thoughtfully negotiating plurality in practice.