Published Research vs. Business Reality: Towards a Common Understanding of Customer Journey Mapping

Authors

Markus Edgar Hormeß, WorkPlayExperience, Germany
Marc Stickdorn, smaply, myServiceFellow, Austria

DOI

https://doi.org/10.21606/servdes2014.30

Citation

Hormeß, M.,and Stickdorn, M.(2014) Published Research vs. Business Reality: Towards a Common Understanding of Customer Journey Mapping, in Sangiorgi, D., Hands, D., & Murphy, E. (eds.), ServDes 2014: Service Future, 9–11 April, Lancaster, United Kingdom. https://doi.org/10.21606/servdes2014.30

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Conference Track

Research Papers