A user experience analysis for senior citizens on mobile shopping service: case study of big three companies of South Korea
Abstract
This research is a case study on user experience analysis for senior citizens on mobile shopping services, focusing on the big three companies of South Korea. The research aims to broaden the view of service designers in creating inclusive design for senior citizens globally, by conducting user experience analysis for all generations, including senior citizens. The study consists of literary research, heuristic evaluation based on user experience design principles, and user interview for a deeper and on-site understanding of senior citizens’ user experience. The results suggest key considerations for the user experience design of senior citizens and common challenges faced by the user group.
Keywords
service design; mobile shopping service; user experience; senior citizen
DOI
https://doi.org/10.3384/ecp203027
Citation
Lee, W., Lee, H., Yoo, C., Kim, D.,and Pan, Y.(2023) A user experience analysis for senior citizens on mobile shopping service: case study of big three companies of South Korea, in Carla Cipolla, Claudia Mont’Alvão, Larissa Farias, Manuela Quaresma (eds.), ServDes 2023: Entanglements & Flows Conference, Service Encounters and Meanings, 11-14th July 2023, Rio de Janeiro, Brazil. https://doi.org/10.3384/ecp203027
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
A user experience analysis for senior citizens on mobile shopping service: case study of big three companies of South Korea
This research is a case study on user experience analysis for senior citizens on mobile shopping services, focusing on the big three companies of South Korea. The research aims to broaden the view of service designers in creating inclusive design for senior citizens globally, by conducting user experience analysis for all generations, including senior citizens. The study consists of literary research, heuristic evaluation based on user experience design principles, and user interview for a deeper and on-site understanding of senior citizens’ user experience. The results suggest key considerations for the user experience design of senior citizens and common challenges faced by the user group.