A systematic literature review on utilisation of behavioural data in service design: Unexplored potentials on data utilisation on co-design
Abstract
This study provides a systematic literature review, investigating current uses and application of behavioural data in services design process. The results show a predominance of data usage either on product design process by professional designers or on personal reflection by service users, and more importantly, there is a large gap in what designers and users can benefit from data. The paper argues that such a gap limits the potentials of data in service design and highlights the importance of co-design between designers and users within data-driven design.
Keywords
behavioural data; data-driven design; co-design; sensors and IoT
DOI
https://doi.org/10.3384/ecp203076
Citation
Yasuoka, M., Taoka, Y., Nakatani, M., Hamaguchi, N.,and Saito, S.(2023) A systematic literature review on utilisation of behavioural data in service design: Unexplored potentials on data utilisation on co-design, in Carla Cipolla, Claudia Mont’Alvão, Larissa Farias, Manuela Quaresma (eds.), ServDes 2023: Entanglements & Flows Conference, Service Encounters and Meanings, 11-14th July 2023, Rio de Janeiro, Brazil. https://doi.org/10.3384/ecp203076
Creative Commons License
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A systematic literature review on utilisation of behavioural data in service design: Unexplored potentials on data utilisation on co-design
This study provides a systematic literature review, investigating current uses and application of behavioural data in services design process. The results show a predominance of data usage either on product design process by professional designers or on personal reflection by service users, and more importantly, there is a large gap in what designers and users can benefit from data. The paper argues that such a gap limits the potentials of data in service design and highlights the importance of co-design between designers and users within data-driven design.